Discover a business practical and hands on approach to brand and performance lead generation marketing from a seasoned executive.

Imagine meeting your best new customer type exactly when they are shopping everyday. 

Let me tell you the one main thing you should know about converting leads, there is a formula that you can follow to get the very best ones for your economic situation. 

To find the one thing that matters most in this search index. Analyze from the most popular down and find the search terms that are the most relevant for what you do.

The Shari’s Berries search index showed that “chocolate covered strawberries” was the most popular and relevant search term. This search term had the highest ecommerce conversion rate and provided a stead flow of first time customers. 

Now when I was the new marketer at Shari’s Berries, after I realized that the phrase chocolate covered strawberries was the essential success nest egg, I went and looked to see if we were showing up. We were not even on the first page the first time I checked.

As one of my first acts of search engine optimization, I led copy modification projects for the site to become the chocolate covered strawberry authority. Soon after we achieved top of page one rankings for this zenith term.

A gemba walk follows lean developmental principals. Auto executives are known to walk car production lines experience how things are actually going—a bottoms up qualitative observation, and they can align practices with what should be happening, a top down quantitative observation. 

Marketers often take their gemba walks in data sets, and use the experience to develop the language and solutions that grows businesses. Your best performance lead campaigns are calibrated to bring you your best customers. It’s a practice for data driven marketing.